Janice Watson is the Vice President of Human Resources at G3, responsible for the strategic direction of the company’s human resource plans and policies.

Janice’s career spans approximately 20 years and includes work in the banking industry focused on agriculture, and senior HR leadership roles with Bunge, Viterra and Can Oat Milling. She has been with G3 since inception in 2015.

Janice has her HR Management Certification and Certified HR Professional (CHRP) designation; she has a Bachelor of Science Degree in Food Science and completed three years of a four-year program of Bachelor of Human Ecology majoring in Foods and Nutrition.

Don MacDonald is the Vice-President of Operations at G3, responsible for the operation of all country elevators and port terminals.

Don began his career in the Manitoba Pool Elevators country division in 1978 and spent the last 40 years in the Canadian ag industry with various companies. Don was President and CEO of Mission Terminals before joining the newly formed G3 as VP of Operations in 2015.

Don holds a Bachelor of Science in Agriculture from University of Manitoba.

At Bark, Linda is the Director of Client Services, but that doesn’t come close to describing all her skills. Besides having client responsibility, Linda is the go-to person when buying media or needing to get something produced. From getting teddy bears made, to giant pigs, to large catalogs, Linda has handled it all.  After work, Linda jumps in her car and takes off. When not needed around here, Linda travels: back home to the Niagara area, to various friends across the province, or once a year off across the pond.

Teresa Zimmer grew up on a grain and cattle farm in Manitoba and is a proud Prairie farm girl. Her over 15-year career in agri-marketing and communications has taken her across the Canadian Prairie provinces where she has gained valuable industry experience working with a crop input supplier, Ag retailer, producer association and farm equipment manufacturers. Teresa enjoys connecting with other agri-marketers and communicators, and volunteering for important Ag causes like Agriculture in the Classroom. When she’s not at work, Teresa can be found getting her hands dirty in the garden, teeing off at the golf course or riding her Cruiser bike.

Words can change the world — the right words, deployed in the right way and at the right time to the right people. With this belief, Crystal Steeves proudly lives at the intersection of communication practice, engagement, and social justice. 

Crystal is passionate about communications at post-secondary institutions. Wielding a Master’s degree in Communications and Technology from the University of Alberta, her career journey has been a testament to the transformative potential of effective communication.

Crystal has led the communications and marketing teams at the University of Alberta and Northern Lights College, as well been the editor-in-chief of an award-winning national magazine focused on international aid and humanitarian development. Working in these diverse landscapes, Crystal honed her ability to convey complex issues with clarity and conviction. This experience has equipped her with a unique perspective on the interconnectedness of global challenges and the critical role that agriculture plays in addressing them.

As the Director of Marketing and Communications at Olds College of Agriculture & Technology, Crystal gives voice to the intersection of agriculture, innovation, and environmental sustainability. Her urban upbringing may initially seem incongruent with agriculture, but her passion for fostering dialogue and driving progress knows no bounds.

Today, Crystal is dedicated to reshaping the narrative around agriculture, steering it away from outdated stereotypes and towards a vision of modernity, innovation, and sustainability. Through her work, she seeks to inspire the next generation of agricultural leaders to embrace technology, innovation, and environmental stewardship as fundamental pillars of their practice.

While attending Sheridan College for the Journalism & New Media program, JP Armstrong focused mainly on graphic design, web design, photography, and video editing. Using these skills, he began his career in marketing, working in a variety of industries for the past six years. His experience includes running the marketing department at his local Royal LePage brokerage, helping dozens of small businesses in the Burlington/Hamilton area with digital marketing, being a freelance web designer for contest websites, and currently, working as the communications specialist at Belchim Canada. Having been in the ag industry for just over a year, JP brings a fresh set of eyes to ag marketing.